Privacy Policy
Last Updated: 6 Nov 2026
Forever In Our Hearts Pty Ltd (ABN 17 681 105 368) (“Forever In Our Hearts”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and protect your information when you use the Forever In Our Hearts website, memorial platform, and related services.
By using the platform, you agree to the collection and use of information in accordance with this Privacy Policy.
1. What Personal Information We Collect
We may collect personal information including:
Information you provide
- name
- email address
- contact details
- account login information
- business information (for funeral directors)
- information you include in memorial pages or tributes
Memorial content may include:
- name of the deceased
- dates of birth or passing
- photos and stories
- tribute messages
Information collected automatically
When you use the platform we may collect:
- IP address
- browser type
- device information
- pages visited
- date and time of access
We may use cookies or similar technologies to support platform functionality and analytics.
2. Public Memorial Pages
Memorial pages created on the platform may be publicly accessible and may appear in search engine results.
Public memorial pages, funeral notices and partner funeral home details may also be found by AI assistants through our read-only MCP server (https://foreverinourhearts.co/mcp). It only returns information already shown on public pages that are allowed in search engines, and it does not store the questions people ask.
Information published on memorial pages may therefore be visible to the public.
Users should only upload information they are comfortable sharing publicly.
3. How We Use Personal Information
We use personal information to:
- create and manage user accounts
- host and operate memorial pages
- allow users to post tributes and messages
- send service updates or account notifications
- send memorial anniversary reminders where dates are provided
- process purchases and subscriptions
- provide support and respond to enquiries
- improve the platform and develop new features
- facilitate sharing of information with Business Subscribers where users interact with memorials managed by them
- comply with legal obligations
We may also send occasional service announcements or important updates.
4. Business Subscribers (Funeral Directors)
Where you create a memorial through, or interact with a memorial operated by, a participating funeral director or Business Subscriber, certain personal information, including your name and email address, may be made available to that Business Subscriber.
Business Subscribers may export this information from the platform and use it for their own business purposes, including customer relationship management, service communications, marketing, or other lawful purposes determined by that Business Subscriber.
Once exported, the Business Subscriber is independently responsible for its handling of your personal information and compliance with applicable privacy and marketing laws.
Funeral directors may also receive administrative notifications related to memorial pages they manage.
5. Physical Memorial Products
If you purchase physical memorial products (such as customised candles), relevant order information may be shared with trusted fulfilment partners so they can manufacture and ship the product.
These partners only receive the information necessary to complete the order.
6. Sharing Personal Information
We may share information with trusted third-party providers who help operate the platform, including:
- hosting providers
- payment processors
- email delivery services
- analytics providers
- advertising providers (such as Google Ads, to measure whether an ad led to a visit or purchase)
- fulfilment partners for physical products
These providers are only given access to information necessary to perform their services.
We may disclose personal information to Business Subscribers operating memorial pages with which you interact, including where they export information for their own lawful business purposes.
We may also disclose personal information where required by law or legal process.
7. International Data Transfers
Some service providers we use may store or process data outside Australia.
By using the platform, you consent to such transfers where necessary to operate the service.
Personal information is stored in Australia. If you are in the United Kingdom or the European Economic Area, transfers of your personal information to Australia and to our service providers are made with appropriate safeguards, such as standard contractual clauses, rather than relying on your consent.
8. Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, or unauthorised access.
Security measures include:
- encrypted connections (SSL)
- secure hosting environments
- restricted system access
However, no internet service can guarantee complete security.
9. Data Retention
We retain personal information only as long as necessary to provide our services or meet legal obligations.
Memorial content may remain hosted on the platform unless removal is requested or required by law.
Users may request deletion of their personal information where appropriate.
10. Your Rights
You may request to:
- access personal information we hold about you
- correct inaccurate information
- request deletion of personal information where applicable
- opt out of promotional communications
Requests can be made by contacting us using the details below.
If you are in the United Kingdom or the European Economic Area, you also have the right to object to or restrict certain processing, to data portability, and to withdraw consent where we rely on it. We process personal information to perform our contract with you, for our legitimate interests in operating, securing and improving the platform, with your consent for analytics and advertising measurement cookies, and to comply with legal obligations.
11. Cookies and Analytics
We use cookies and similar technologies to:
- keep users logged in
- improve site performance
- understand how visitors use the platform
- measure how our advertising performs (we do not use them to show you personalised ads)
You can control cookie settings through your browser. Some features may not work correctly if cookies are disabled.
If you are in the United Kingdom, the European Economic Area or Switzerland, analytics and advertising measurement cookies on this website are only set if you accept them in the cookie banner. Elsewhere they are on by default, and you can turn them off. Your choice is remembered with a small cookie and applies to this website and the Memorial Hub. You can change it at any time using Cookie Settings in the footer. We do not use these cookies for personalised advertising.
12. Children’s Privacy
Users must be 18 years or older to create an account.
If memorial pages contain information about minors, the creator must have appropriate authority to share that information.
13. Third-Party Websites
Our platform may contain links to third-party websites.
We are not responsible for the privacy practices of those sites.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will be published on the website with the revised date.
Continued use of the platform after changes are published means you accept the updated policy.
15. Privacy Complaints
If you believe we have mishandled your personal information, please contact us.
We will investigate and respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
If you are in the United Kingdom or the European Economic Area, you may also complain to the Information Commissioner's Office or your local data protection authority.
16. Contact
Forever In Our Hearts Pty Ltd
ABN 17 681 105 368
Website
foreverinourhearts.co